The reason for this is the fact that intrusive ad placements had initially failed to deliver the goods when it comes to revenues.

In the case of the users, the main identified problem is the erosion of their privacy and unsolicited tracking of their activities online. Key issues with the digital advertising market the BAT aims to fix actually affect three main parties in this market.

BAT Wants to Change Current Digital Advertising Landscape The final piece in this chain are the advertisers within the BAT ecosystem which provides them with insightful analytical data for better management and targeting of their ad campaigns. The BAT token aims to do this by allowing the users to be compensated for the “attention” they give to the ads shown online, while the publishers can have more direct access to their earnings with the removal of the intermediaries. The BAT project was launched in response to what its creators saw as increasing monopolization of the advertising business which leaves publishers and users on the receiving end.Īt the same time, it aims to correct others issues related to digital advertising, such as compromised user privacy and an increasing number of ad frauds. The BAT ecosystem is a decentralized open-source platform for advertisers, publishers and users who feel that the modern-day digital advertising is rigged in favor of intermediaries and large players such as Facebook or Google. Basic Attention Token is a digital advertising token which runs on the Ethereum blockchain.

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