Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones.

Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department. ('Leader cards' are used by American Greetings for consumer test purposes.) These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception. Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color. He requested Barbi to create four cards with a 'strawberryish' outfit for the Mega Test Market. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. The character first appeared on a Laurel Valentine's Day Greeting card in 1972-1973. The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. 3.5 Theatrically released feature films.3.1 Characters with their pets and home.The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company, Iconix Brand Group through the holding company Shortcake IP Holdings LLC. In addition, the franchise has spawned television specials, animated television series and films. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets. Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. Tracey Moore ( Strawberry Shortcake's Berry Bitty Adventures, singing voice)Īlyson Leigh Rosenfeld ( WildBrain Spark series)Īna Sani ( Strawberry Shortcake: Berry in the Big City) Sarah Heinke ( 2003 series and The Sweet Dreams Movie)Īnna Cummer ( Strawberry Shortcake's Berry Bitty Adventures and Sky's the Limit)

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