A Blue-Sky Ideaĭavid Neeleman, CEO of JetBlue, would have started this new venture earlier if he could have. JetBlue also sees half of its customers return to fly again and 20 percent of passengers make up 50 percent of the airline’s revenue. The airline operates at 70 percent of the cost of the biggest carriers, while flying significantly fuller planes.

So far, that combination of being a late arriver and early adopter is serving JetBlue well.

And from a technology standpoint and a customer service standpoint, they have done things that most other people in the airline industry have only thought about.” “They said, Let’s completely wipe the slate clean. “They’ve redefined what is expected of a startup airline,” says Stuart Klaskin, a Coral Gables, Fla.-based aviation consultant. So while passenger-facing elements emphasize service and comfort - JetBlue boasted a new fleet of Airbus A320 planes with all-leather upholstery and seat-back TVs when it first flew in 2000 - executives have invested heavily in automation, from ticket sales that stress direct-sale Web purchases to electronic tagging on bags. Plan to offer high-end customer service at low-end prices (averaging $99 each way).

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